Hammam towels have a long, rich history, their lightweight and absorbent nature making them more practical than the standard bath towel, and favoured over their thicker counterparts for centuries. Before times when houses were furnished with a bathroom, the traditional hammam bathhouse, originating in Rome but a concept borrowed in the Middle East, was an important part of everyday life, fulfilling a significant social and physiological role in society. While the bathhouse is considered less of a weekly ritual nowadays, the use of the hammam towel – the accessory which stemmed from this humble tradition – has persisted. Making its way to pools, beaches, and en suite bathrooms around the world, this once ‘simple’ bathing aid has exploded in popularity thanks to its myriad qualities and versatile uses.
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